LinkedIn Outreach Marketing Specialist

We are looking for a LinkedIn Outreach Marketing Specialist who has strong hands-on experience in LinkedIn prospecting, Sales Navigator, lead generation, and B2B outreach marketing. The ideal candidate should understand the complete LinkedIn sales and outreach flow — from identifying the right prospects and building targeted lists to sending personalized connection requests, managing follow-ups, nurturing prospects, and generating qualified leads. You should be comfortable working with LinkedIn Sales Navigator and understand how to use its advanced search and filtering capabilities to identify decision-makers and potential clients.

• Develop and execute LinkedIn outreach strategies for B2B lead generation.
• Use LinkedIn Sales Navigator extensively for prospect research and lead identification.
• Identify and target relevant decision-makers, business owners, CXOs, founders, and key stakeholders.
• Build and maintain highly targeted prospect lists based on industry, company size, geography, designation, and other relevant parameters.
• Manage the complete LinkedIn sales flow, including: Prospect identification, Profile research, Connection requests, Personalized messaging, Follow-ups, Lead qualification, Lead nurturing, Appointment/meeting generation.
• Create personalized and engaging LinkedIn outreach messages based on different target audiences.
• Develop systematic follow-up sequences to improve response and conversion rates.
• Monitor outreach campaigns and track key metrics such as: Connection acceptance rate, Response rate, Qualified leads, Meetings booked, Conversion rate.
• Maintain accurate records of prospects, conversations, and lead status in CRM or tracking sheets.
• Conduct competitor and market research to identify new prospecting opportunities.
• Continuously test and optimize messaging, targeting, and outreach strategies.
• Coordinate with the sales team to ensure smooth handover and follow-up of qualified leads.
• Stay updated with changes and best practices related to LinkedIn, Sales Navigator, B2B prospecting, and social selling.

• Strong hands-on knowledge of LinkedIn Sales Navigator.
• Excellent understanding of LinkedIn outreach and B2B lead generation.
• Knowledge of LinkedIn's search filters, lead lists, account lists, and prospecting features.
• Strong understanding of the LinkedIn sales funnel and outreach process.
• Experience creating personalized outreach campaigns and follow-up sequences.
• Strong written and verbal communication skills.
• Good understanding of B2B sales and marketing concepts.
• Ability to identify high-quality prospects and decision-makers.
• Strong research and analytical skills.
• Experience working with CRM systems, spreadsheets, or lead-management tools.
• Ability to analyze outreach performance and improve campaign results.
• Strong follow-up and relationship-building skills.

• Experience handling LinkedIn outreach for B2B businesses, agencies, SaaS, professional services, real estate, or other lead-generation-driven industries.
• Familiarity with CRM and lead automation tools.
• Understanding of social selling and account-based marketing.
• Experience managing multiple LinkedIn outreach campaigns simultaneously.
• Knowledge of email outreach and multi-channel lead generation will be an added advantage.

We are looking for someone who doesn't just send LinkedIn connection requests, but understands how to turn LinkedIn into a consistent B2B lead-generation channel. If you know how to find the right prospects, approach them with the right messaging, build relationships, follow up strategically, and convert conversations into qualified business opportunities, we'd love to hear from you.