Sr Web Tracking Specialist

Statfinity is seeking a highly skilled Senior Web Tracking Specialist to join our dynamic and innovative team. Our company is a leader in data science solutions, providing tailored data analysis consulting services to businesses across various sectors. As a senior specialist, you will play a pivotal role in unlocking valuable data insights to accelerate our clients' growth.

This role offers an excellent opportunity to work in a professional, collaborative, and team-focused environment. Join our remote team and take advantage of growth opportunities and professional development programs as you contribute to our mission of delivering superior IT services.

As a Senior Web Tracking Specialist, you will be part of our Data Science Department, working closely with cross-functional teams and clients to implement browser and server-side tracking, offline conversion tracking, media pixel tracking, and more. Your expertise will be instrumental in shaping our data layer design and implementation strategies for websites.

• A Bachelor's degree in Computer Science, Information Systems, or a related field. A Master's degree or relevant certifications will be a plus.
• A minimum of 5 years of experience in Web Tracking, Data Science, or a related role. Senior-level professionals with more than 5 years of experience are preferred.
• Proven expertise in browser and server-side tracking using Google Cloud, Stape, and AWS.
• Extensive experience with Google Tag Manager, GA4, Microsoft Clarity, and other web tracking tools.
• Strong knowledge of media pixel and CAPI tracking strategies across various platforms.
• Ability to design and implement data layers for websites, ensuring optimal performance and data accuracy.
• Proficiency in attribution analysis and offline conversion tracking.
• Excellent problem-solving skills, with a keen eye for detail and accuracy.
• Strong communication and collaboration skills, with a team-focused approach.
• Preferred: Experience with CRM to paid media offline conversion tracking.

• Lead the implementation and maintenance of browser and server-side tracking using Google Cloud, Stape, and AWS.
• Manage offline conversion tracking and ensure accurate data collection and analysis.
• Develop and implement media pixel and CAPI tracking strategies for various platforms, including Facebook, Pinterest, Snapchat, TikTok, etc.
• Utilize Google Tag Manager, GA4, and Microsoft Clarity for efficient web tracking.
• Design and implement data layers for websites, ensuring optimal performance and data accuracy.
• Perform attribution analysis to understand the impact of various marketing efforts.
• Implement consent mode to ensure compliance with data privacy regulations.
• Collaborate with the CRM team to track offline conversions from paid media.